For internet marketers, SEO marketers and webmasters, it has become common knowledge the building one way links is one of the most effect ways to improve both search engine rankings and traffic to your sites. This of course means optimizing your backlinks with keyword anchor text and appropriate keyword targeting. Unless you are a hobbyist, then your goal is to generate revenue in one form or other from your website so being able to rank well on the search engines is a very important aspect of your plan.
This means that you should build more back links to your site, and as back links you should target them to be good quality one way links. Doing so will ensure that you are able to compete with the other sites that are targeting the same keywords as you. So here some ways that you can build your one way links.
1. Do Some Article Submission
Submitting articles to article sites provides you with quality one way links, and depending on the article directory can give you both SEO and referral traffic benefits. Submit to the largest ones first and gradually work your way to submitting to as many of them as your budgeted time permits. Ideally you should submit to at least the following article directories : EzineArticles, GoArticles, Amazines, SearchWarp, ArticleCity and ArticleFeeder.
2. Use Of Link Directory Submission
Directory submission is one of the easiest ways to get one way links to a website. It's difficult to gain traffic but you can get one-way link by submitting your blog to blog directories.
The method of submitting your websites to link directories has been a common one for many years, and although it does not have the same effect it once had it is still one that should be used in order to diversify your links and give an added dimension to your link building strategy. There are very large number of link directories on the internet ranging from free to paid, low PR to high PR, and niche specific to general category.
It is quite obvious for many to target the free high PR sites first when building links, however as long as the link directories are suitable then it would be wiser to get as many as possible. Due to the large number of directories it is not possible to be able to submit your links manually to all of them, however there are a number of tools that automates part of the submission process. While not totally automated, these tools do take a large part of the manual labor away and can significantly reduce the time needed to complete a submission to X number of directories.
3. Commenting On Do-follow Blogs
As a link building method, blog commenting has proven in many cases to be very effective especially if the blogs you are commenting on have "do follow" attributes. Targeting "do follow" blogs makes more sense as it gives the effect of both referral traffic from the readers and also allows for search engines to follow the outgoing links to your site thus passing on authority.
That said, even if the comments are made on a "no follow" blog, there are still benefits if the comment is relevant and of good quality as the readers are likely to follow the source if it is compelling enough.
As with link directory submission, this can be a labor intensive activity if done manually so again there are tools that help simplify part of the process by performing certain tasks such as find "do follow" blogs, tracking your post submissions, and storing the redundant information you use such as anchor text, username, email address, and so on. One of the best tools to use for this purpose is CommentKahuna, which is a free tool, and if you want to know more about it then check out Comment Kahuna here.
4. Make Use Of Forum Posting
Forum posting can be a very effective way to build one way links, especially if the forum's allow for anchor text links in the signature, are popular and have a large user base, are public and open, are related to the niche you are promoting, and if you post a sufficient number of posts. The best way to build effective links from forums is to regularly post and build your standing or becoming a key member in that community. You can do this by regularly posting relevant answers to questions, create new posts on topics that encourage a lot of discussion, or being the devil's advocate.
5. Do Some Guest Blog Posting
One of the best ways to get one way links is by guest blogging or posting. A large number of blogs allow this due to the reason that many blogs need to keep up their post counts and readily accept guest posts in order to be able to do so. Just be aware however that most of the blog owners have strict guidelines and do require that your guest post be relevant and of good quality.
So if you have a few good posts, save one or two of them for guest posting and you will gain great benefits of not only backlinks but also of traffic from the readers of the blog that you guest post on.
6. Do Some RSS Feed Promotion
When you have posted your articles, one of the best ways to promote your site is by increasing the exposure of your RSS Feeds to the various RSS aggregators. Initially the search engines will rank the RSS feeds and not your site directly, however each feed will give links back to your site so in essence it's promoting your sites.
Some of the RSS aggregators you can promote your RSS feeds to are : Feedbite, FeedRaider, FeedAgg, BadRSS among many others.
7. Engage In Social Media Marketing
Social media marketing has become popular these days, not only because it is easy to implement, it is also very effective if done correctly. Submitting your stories or promoting your sites through social media not only gives your one way links, it also provides the opportunity for potential surges of traffic should your stories become popular (it will of course require that the stories you submit are unique and relevant for people to vote up).
Building a good profile on a number of the many social media sites such as Digg, Delicious, Propeller, StumbleUpon, Reddit, and Mixx among many others is a necessity if you are to effectively use social media to build links to your site.
The methods above are some of the most effective means to get one way links, and how successful your link building campaign will depend on the amount of time and resources you commit into these activities in addition to your investment in tools and services that automate a part of the process.
Filed under Link Building by HL
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The comes a time when you as an online business owner have to look at your current online business model and decide whether you need to make changes or not. You may still be making money online but is the level of success continuing to grow or is it stagnant or worse on the decline. Like any other business, online based businesses face an ever changing environment and the changes are more frequent then all other types of business for numerous reasons such as evolving technologies, evolving consumer needs, and so on. As a business owner you should and will have to learn to adjust you business model to be able to cope with these changes or your business may ultimately fail.
In order to avoid failure in the online money making business, you need to evaluate certain indicators that will play an important part of whether you should make considerations on your existing model. This is something many brick and mortar business do, however a lot of online business owners tend be unaware of them, or either ignore them and do not do any actions.
It is important that you as the owner of an online business look out for any signs that your business needs to be remodelled otherwise your business may fail. The most common and critical indicators you have to watch out for and monitor closely are :
Decreasing Profit Margins
As business owners you are likely to be monitoring the levels of profit monthly, yearly or even weekly. In the most common scenario online businesses tend to maintain a relatively constant profit margin, where business expenditure be it capital or operational expenses only increased as the business grows or only when necessary.
Monitoring the profit levels over a period of time will give you clear indication as to whether or not your business is improving or getting worse. If your profit margins are at a decline, you should then look for the reasons; perhaps it's because of a large capital expense, or larger operational expenses due to hosting costs, staff salary costs, etc. Either way, if you have the metrics and know the reason you can then do the appropriate course of action such as moving hosts, or look to outsourcing, whatever the case may be.
Stunted or Decreased Sales Growth
One of the most important reasons that online business survive is that they tend to have continuous growth, perhaps not exponential as some nonetheless increasing in terms of customers or sales. A decline in sales levels clearly indicate a problem either in the whole market or within your business model. The reasons for decline may vary from market saturation, stronger competition to technological changes. For whatever the reason may be, if you monitor this indicator you will be able to know when sales growth dips, and then you can determine what the reasons are. Having this data, you can then make the necessary adjustments or innovations to ensure that you maintain your growth levels.
Reduction of Positive Response
One of the many reasons online business thrive is that people have confidence in what they are buying or are heavily inclined to purchase because of effective marketing. Monitoring and tracking your email, banner promotion, and affiliate campaigns allow you to see the effectiveness of your marketing strategy and it's effects on the revenue.
If you start seeing that these metrics are on the decline then you will know that there is something in your business model that is not working properly; perhaps your sales letters and copy are not providing a compelling reason to buy. You can then make the necessary improvements, such as giving a very enticing limited offer or better bonuses.
Increasing Customer Dissatisfaction
While it may not directly affect your revenue stream, an decrease in the satisfaction levels of your customers will reflect that there is something wrong somewhere in your business. May be it's a poor product, poor support or outdated products and services, your customers will let you know that they may no longer be doing business with you because of this. You will have to realize this and make the necessary changes to increase their confidence in your business so that you will be able to maintain your levels of income.
Conclusion
These are just a few of the indicators that show where your online business' stand, however they are most important as they provide you with good overview of what is happening to your business, and you will be able to make the appropriate adjustments to ensure that you do not fail as a business. How much money you make online depends on how you treat your business, so start looking at your process now, look for indicators, make the necessary adjustments if any, and continue to monitor.
Filed under Making Money by HL
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